We are about to see the face of the new health care system. That is, if Obama has his way and can convince the doctors of the worth of his radical proposal. Health reform is the key promise that the US President made before his getting elected. Obama is due to outline his controversial healthcare reform plans to a meeting of doctors in a bid to secure their support. At the annual meeting of the American Medical Association (AMA), he is expected to set out his argument for a public insurance programme. But the doctors are typically divided over these proposals.