The April to September 2009 period is also seeing a sharp drop in the circulation numbers for the top 400 newspapers in US. The newspaper industry has been in a downswing ever since 2007 due to the improvement in the internet technology.
More and more people are searching and getting all the news they want through their laptops or mobile, from the internet. There has been a 10% decline in the circulation volume in the April-September 2009 period, on top of the 7% decline reported in the year 2008.